Nudge theory: How behavioural economics is shaping financial services

The Government and FCA must tread a fine line in using behavioural nudges to encourage consumer engagement with financial services, experts warn. 

TED Talks

There have been some good TED talks on behavioural economics over the last few years. Below is a sample:                                                               For a better visualization, have a look at TED website

Dan Ariely: 

                                 Are we in control of our decisions?

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.

http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions

Nudge nudge, think think

Behavioural economics is changing regulation. Payday lending is a target (Click here for original source)

IN 2010 the Conservative-led government established a team—known affectionately as the “nudge unit”—to investigate how behavioural economics could be used to improve policy. Behavioural economists argue that consumers are not hyper-rational but have predictable biases, and they use insights from experiments to make models imitate reality more closely. The nudge unit was so successful at finding clever policy insights that it was part-privatised and has been advising other governments. Now, behavioural economics is changing the way Britain’s regulators think about the markets they regulate.