TED Talks

There have been some good TED talks on behavioural economics over the last few years. Below is a sample:                                                               For a better visualization, have a look at TED website

Dan Ariely: 

                                 Are we in control of our decisions?

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.

http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions

Why we think it's OK to cheat and steal (sometimes)?

Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes). Clever studies help make his point that we're predictably irrational -- and can be influenced in ways we can't grasp.

http://www.ted.com/talks/dan_ariely_on_our_buggy_moral_code

Beware conflicts of interest

In this short talk, psychologist Dan Ariely tells two personal stories that explore scientific conflict of interest: How the pursuit of knowledge and insight can be affected, consciously or not, by shortsighted personal goals. When we're thinking about the big questions, he reminds us, let's be aware of our all-too-human brains.

http://www.ted.com/talks/dan_ariely_beware_conflicts_of_interest

What makes us feel good about our work?

What motivates us to work? Contrary to conventional wisdom, it isn't just money. But it's not exactly joy either. It seems that most of us thrive by making constant progress and feeling a sense of purpose. Behavioral economist Dan Ariely presents two eye-opening experiments that reveal our unexpected and nuanced attitudes toward meaning in our w...

http://www.ted.com/talks/dan_ariely_what_makes_us_feel_good_about_our_work

Daniel Khaneman: 

The riddle of experience vs memory

http://www.ted.com Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our "experiencing selves" and our "remembering selves" perceive happiness differently. This new insight has profound implications for economics, public policy -- and our own self-awareness.

                                                     
Barry Schwartz: 

The Paradox of Choice

http://www.ted.com Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

Daniel Gilbert:

                Why are we happy? Why aren't we happy?

http://www.ted.com Dan Gilbert, author of Stumbling on Happiness, challenges the idea that well be miserable if we dont get what we want. Our "psychological immune system" lets us feel truly happy even when things don't go as planned. 

Sendhil Mullainathan:

Solving social problems with a nudge

http://www.ted.com MacArthur winner Sendhil Mullainathan uses the lens of behavioral economics to study a tricky set of social problems -- those we know how to solve, but don't. We know how to reduce child deaths due to diarrhea, how to prevent diabetes-related blindness and how to implement solar-cell technology ... yet somehow, we don't or can't. Why?

Rory Sutherland:

                                            Sweat the small stuff

http://www.ted.com It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.

Life Lessons from an ad man

http://www.ted.com Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.

Perspective is everything

http://www.ted.com The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.